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Hubspot Lead Scoring: Periodically I’d like to share the things that I’ve learned over the years using Hubspot Marketing Automation Software. In this video, I cover 6 Tips regarding Lead Scoring and then show you how ...

Well Done Ron Burgundy and Beyonce

Over the past month or so, it’s been hard to ignore Will Ferrell’s character Ron Burgundy. In promotion of the his new movie, Anchorman 2, he’s literally been everywhere! At least a dozen local news stations ...

Have you heard a lot about this inbound marketing thing over the years and are finally doing more research on it?  Or have you recently purchased Hubspot Software and are more confused now than ever on ...

I’m often asked if one should upgrade to a paid LinkedIn account.  My answer is always yes but I understand its hard to upgrade when you haven’t seen the full value even with your free account. ...

Jellyfish Proof vs Social Proof

On her 5th try, Diana Nyad just became the first person to swim from Cuba to Florida without the usage of a protective cage. Did you know that she was 64 years old!? Her story is ...

When Paying it Forward Comes Full Circle

I’m going to break the marketing post repertoire that normally happens here to go off topic.  Id like to tell you about something that happened this morning. While I was going on my regular early morning run, ...

4 Types of Marketing Professionals

The life and times of a marketer nowadays is continuously changing. We continuously need to refresh our brains with new approaches, tests and tools. To stay fresh, I love reading sites like Mashable, the Hubspot Blog, ...

Let the Cream Rise to the Top: The Death of the Scout

I just finished watching the video below and another 8 “related” videos.  Is there a term for getting sucked in like that?  I feel like there should be a term. Anyway, if you aren’t going to ...

Becoming a Better Inbound Marketing CMO

Not too long ago your company’s products and services weren’t available online.  The only way that someone could find out about you was most likely through a salesperson.  The “information scarcity” helped traditional methods like telemarketing, trade ...